After years as a successful record company executive I wanted more. I wanted to make an even bigger impact in the creative economy. I wanted to help other artists be seen and heard using a combination of strategies mastered as an executive and enhanced as an entrepreneur. I wanted change.
I was already well known as a branding expert creating marketing plans for Mary J Blige, Kris Kross, Ziggy Marley, Supercat, En Vogue, Gerald Levert, The Fugees, Busta Rhymes and may more. During my tenures at Sony and Elektra, I cut my teeth with projects from Sade to Michael Jackson to Alexander O’Neal. I knew my shit. But I still wanted more.
So I began creating collaborative and innovative programs that combined my love for marketing and branding with my desire to bring about change. I wanted to create ongoing experiences that would have an impact and build relationships that would last. My facebook group Artist Launch was born. It has blossomed into a community of artist, producers, composers, managers and lawyers who are eager to push the needle and disrupt the old music business and inject it with new ideas and business models. There are so many new apps, new tools, new business models that things can get a little confusing and overwhelming.
I also wanted to ease the overwhelm. There is no longer any need to try to do everything yourself. Artist Launch will help you, show you or do it for you depending on your needs and preference. Utilizing the latest tools, platforms and strategies we work with artist, managers and labels to help them stand out in a crowded marketplace.
Karen Marie Mason
Founder, Artist Launch
I observed her mold careers over the years with infallible tact, precision and professionalism. In turn I asked her to sprinkle her magic on me!… She makes ideas come to life.”
Karen’s involvement was pivotal to our initial success. She brought fresh and cutting edge ideas to the table, assembled the right team of people to work our album, and her ability to execute the plan and make it work was incredible.. She had a take no prisoners mentality and we loved that about here.
Karen Mason is a visionary and a great idea person who knows how to move the needle in pop culture. Karen has a breadth of experience and a depth of knowledge that truly sets her apart.
Karen Mason help put Ruffhouse on the map. Her innovative marketing ideas and sound understanding of the genre was very impressive. Most importantly, she’s still doing it today!
Past and Present